Far from it. In fact, we believe
technology and the internet is the seminal invention of the last
century. It is something that has helped bring down governments,
allowed people to connect and broken down trade barriers.
Nonetheless our research tells us that people have an unhealthy
relationship with many aspects of technology, which can lead to
numerous negative consequences. For example, the average
American appends more than half of their time awake staring at a
screen. Balance is key and for many people (including us before
we went offline ourselves for a period of time) this is a
difficult thing to achieve due to the way social media and the
internet is designed to pull us in. Fear of missing out is a
critical core of social media and this is what drives us to keep
coming back, even with no actual reason to.